CYCLING THE WORLD
/ AN EXPEDITION BY TWO FRIENDS TWO BICYCLES & ONE BIG ADVENTURE.
SPAIN → UNKNOWN
DESTINATION / STARTING 1 MAY
01 /
OUR STORY / BEFORE THE FIRST KILOMETRE
WHO ARE WE?
We
are Miguel and Max, two friends who met during our university years in
Denmark. Curious, restless, and drawn to anything that takes us outside our comfort
zone.
Road around Vietnam and Morocco on 50cc motorcycles for more than 4000km.
Surfed and scuba dived in the Philippines and Indonesia. Somewhere between those
journeys, an idea started to take shape…
We
spent years studying, working and building a normal life. But there was
something we wanted to do before settling down. So we've decided to leave our jobs, and
go fullfill our dreams!
MAX
& MIGUEL / EXPLORERS · CYCLISTS · STORYTELLERS
WE've SPENT YEARS IMAGINING IT! NOW WE’RE FINALLY DOING IT!
WE've SPENT YEARS IMAGINING IT! NOW
WE’RE FINALLY DOING IT!
01
/ MEETING
02
/ TRAVELLING
03
/ ADVENTURES
04
/ THE IDEA
05
/ 1 MAY
06
/ THE JOURNEY
02 / THE
JOURNEY / NO FIXED FINISH LINE
WE’RE LEAVING
SPAIN AND HEADING EAST.
On 1 May,
we'll leave Spain by bicycle and start heading towards Asia. We don’t want to plan every
kilometre. Borders, landscapes, people and unexpected detours will shape the journey. We
don’t know exactly where the road will take us. And that’s the point.
THE ROAD
AHEAD / EXPEDITION INSPIRATION
1 MAY /
Departure
BY BICYCLE
/ Our only vehicle
EAST / Our
direction
THE
UNKNOWN / Our destination
THE ROUTE
ISN’T THE PLAN! THE ROUTE IS THE STORY!
PEOPLE /
The people we meet along the way.
PLACES /
The places we discover.
CHALLENGES
/ When things don’t go to plan.
THE
UNKNOWN / The reason we are going.
03 /
FIELD NOTES / DOCUMENTED IN REAL TIME
FOLLOW THE JOURNEY.
The
adventure comes first. The content comes from the adventure. Reels, Stories, YouTube films,
photography and short documentaries — the daily life, the gear, the wrong turns and everything
in between.
INSTAGRAM / @BYMAXANDMIGUEL
INSTAGRAM / @BYMAXANDMIGUEL
YOUTUBE / BYMAXANDMIGUEL
YOUTUBE / BYMAXANDMIGUEL
TIKTOK
/ BYMAXANDMIGUEL
TIKTOK
/ BYMAXANDMIGUEL
FOLLOW THE JOURNEY FROM DAY ONE.
BYMAXANDMIGUEL
BYMAXANDMIGUEL
CYCLING THE WORLD
04 /
PARTNERS / REAL EXPERIENCES, SHARED STORIES
BECOME PART OF THE JOURNEY.
We are
not looking for brands that simply want their logo on a jersey. We are looking for partners who
want to become part of the story.
REAL
ENVIRONMENTS. EVERYDAY EQUIPMENT. / VISUAL INSPIRATION
WHAT WE
CAN CREATE
01
STORYTELLING
Authentic stories created
around real experiences on the road.
01
STORYTELLING
Authentic stories created
around real experiences on the road.
02
VIDEO
Short-form videos, Reels,
YouTube content and documentary-style storytelling.
02
VIDEO
Short-form videos, Reels,
YouTube content and documentary-style storytelling.
03
PHOTOGRAPHY
Lifestyle, adventure and
product photography in real environments.
03
PHOTOGRAPHY
Lifestyle, adventure and
product photography in real environments.
04
SOCIAL MEDIA
Organic exposure through daily
experiences and behind-the-scenes content.
04
SOCIAL MEDIA
Organic exposure through daily
experiences and behind-the-scenes content.
05
PRODUCT TESTING
Real-world use across thousands
of kilometres and different environments.
05
PRODUCT TESTING
Real-world use across thousands
of kilometres and different environments.
06
BRAND STORIES
Content designed around a
partner’s product, values or campaign.
06
BRAND STORIES
Content designed around a
partner’s product, values or campaign.
WHAT WE
ARE LOOKING FOR
Bikes & components
Cycling apparel
Cameras & content creation
Outdoor equipment
Navigation & technology
Electronics & power
Travel equipment
Nutrition & hydration
Tools & maintenance
Travel & mobility
YOUR PRODUCT SHOULDN’T JUST APPEAR IN OUR CONTENT. IT SHOULD BE PART OF THE ADVENTURE.
YOUR PRODUCT SHOULDN’T JUST APPEAR IN OUR CONTENT. IT
SHOULD BE PART OF THE ADVENTURE.
01
— DISCOVER / We understand the brand and what you want to achieve.
01 — DISCOVER / We understand the brand and what
you want to achieve.
02
— CREATE / We develop an authentic way to integrate the brand into our
journey.
02 — CREATE / We develop an authentic way to
integrate the brand into our journey.
03
— SHARE / We document the experience and share it with our audience.
03 — SHARE / We document the experience and share
it with our audience.
03 / FIELD NOTES / DOCUMENTED IN REAL TIME
FOLLOW THE JOURNEY.
The adventure comes first. The content comes from the adventure. Reels, Stories, YouTube films, photography and short documentaries — the daily life, the gear, the wrong turns and everything in between.
INSTAGRAM / @BYMAXANDMIGUEL
INSTAGRAM / @BYMAXANDMIGUEL
YOUTUBE / BYMAXANDMIGUEL
YOUTUBE / BYMAXANDMIGUEL
TIKTOK / BYMAXANDMIGUEL
TIKTOK / BYMAXANDMIGUEL
FOLLOW THE JOURNEY FROM DAY ONE.
BYMAXANDMIGUEL
BYMAXANDMIGUEL
CYCLING THE WORLD